【ユニリーバ】Assistant Brand Manager for LUX Hair
仕事内容
https://hrmos.co/pages/unilever/jobs/0000001_2
▪The Content Assistant Brand Manager supports / co-lead with Brand Manager as the brand custodian: responsible for the equity, growth, and social-first strategy of the assigned brand(s).
▪Together with Brand Manager, the Content Assistant Brand Manager is the driving force behind crafting and executing a holistic brand plan that brings demand creation activities, with a strong emphasis on digital and social-first initiatives.
▪The Content Assistant Brand Manager is responsible for leading social first brand planning, developing and executing marketing strategies, managing all digital, social communication and contents.
▪The Content Assistant Brand Manager is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and execute a social-first approach to consumer engagement.
応募資格(必須経験など)
▪Brand Management: Minimum 5 years of experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies and driving business growth.
▪Consumer Goods Expertise: Experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
▪Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
▪Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
▪Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.
Additional Desirable Experience ▪Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
▪E-commerce Experience: Experience developing and executing e-commerce strategies or D2C strategies, managing online sales channels, and optimising the digital customer experience.
▪Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.
▪Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis. **